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The Challenge of Effective Speaking (with CD-ROM and SpeechBuilder ExpressTM/InfoTrac) (Available Titles CengageNOW), by Rudolph F. Verder
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THE CHALLENGE OF EFFECTIVE SPEAKING is a classic in the field. Written by true teachers of public speaking who have been in the classroom for many years and who have adapted their methods to best meet the needs of their changing student body, this Thirteenth Edition stays true to what has made it a market-leading text for hundreds of thousands of students. THE CHALLENGE OF EFFECTIVE SPEAKING presents the speechmaking process in a six-step framework based on classical and contemporary theory. The straightforward writing style and effective use of examples enables students to understand and effectively perform key speechmaking activities. The six-step framework emphasizes topic selection, audience analysis and adaptation, effective research (including appropriate use of Internet resources), organization (with emphasis on outlining), language and delivery. The six action steps are introduced in generic form and then later adapted to follow principles of informative and persuasive speaking. THE CHALLENGE OF EFFECTIVE SPEAKING prepares students to take what they have learned in the classroom and apply it to their everyday lives.
- Sales Rank: #974638 in Books
- Published on: 2005-02-08
- Original language: English
- Number of items: 1
- Dimensions: .52" h x 8.46" w x 10.86" l, 1.10 pounds
- Binding: Paperback
- 360 pages
Review
"Verderber does not preach to the student, he takes them through the actual process of putting a speech together. Not only does Verderber provide extensive examples of important concepts, they are visually represented as well. The progression of chapters makes complete sense to the steps of preparation included in a speech, i.e.. Each chapter builds on the previous chapter ideas."
"The level of writing is one of my favorite aspects of this text; it is not elemental nor is it too challenging. The directness with frequent, appropriate examples is the element that makes it readable and understandable. The examples are all pertinent."
"Verderber is a solid, comprehensive text for the basic speech course with excellent examples and a nice overall structure and look."
"My main attraction to the Verderber text is the manner in which the topics are correlated to actual steps needed to perfect public speaking attempts. I feel the beginner student would find the step by step approach comforting in level of assistance."
"The textbook supports the goals of my class by relating to students how to apply public speaking outside of the classroom and incorporates technology. The three greatest strengths of this text are 1) the tone of the writing, 2) the use of technology and 3) the amount of detail and use of specific examples. The tone of the writing is formal without being unreachable."
About the Author
Rudolph F. Verderber, Distinguished Teaching Professor of Communication Emeritus at the University of Cincinnati and former National Speaker's Association Professor of the Year is one of the all-time best-selling communication studies authors. The strength of his basic texts lies in his ability to explain and exemplify concepts, theories, and skills to introductory level students. His Cengage texts-COMMUNICATE, THE CHALLENGE OF EFFECTIVE SPEAKING, COMM, and SPEAK-have a reputation for being student favorites due to their accessible presentation of theory and skills.
Kathleen S. Verderber (PhD, University of Cincinnati) is Associate Professor of Management Emeritus at Northern Kentucky University. She holds an MA in Speech Communication as well as an MBA and a PhD in organizational behavior from the University of Cincinnati. Dr. Verderber has consulted with various civic, professional, and business organizations. She has published numerous articles in several journals and has presented papers at communication and management conferences. She is a coauthor of COMMUNICATE! THE CHALLENGE OF EFFECTIVE SPEAKING IN A DIGITAL AGE, COMM, and SPEAK all with Cengage Learning, and author of INTER-ACT: INTERPERSONAL COMMUNICATION, CONCEPTS, SKILLS, AND CONTEXTS with Oxford University Press.
Most helpful customer reviews
0 of 0 people found the following review helpful.
Good speech textbook.
By E. Gentry
Not all of the concepts presented in this book are practical and usable, but this book suggests a few good techniques for writing and delivering speeches. Writing an explicit, complete sentence "speech goal" or "thesis statement" for each speech you write are examples of techniques that I found helpful while writing my own speeches. It is also clearly written and easily understandable. The example dialogue at the beginning of each chapter, though corny, often gets the author's point across clearly.
If you're a good writer, this book really won't help you out all that much, though it is a good as a class textbook.
0 of 0 people found the following review helpful.
money saver
By K. Guy-Verstraete
my sons school store wanted over $120.00 for this same book save me a bundle
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