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^ Ebook Free Media Effects Research: A Basic Overview (with InfoTrac) (Wadsworth Series in Mass Communication and Journalism), by Glenn G. Sparks

Ebook Free Media Effects Research: A Basic Overview (with InfoTrac) (Wadsworth Series in Mass Communication and Journalism), by Glenn G. Sparks

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Media Effects Research: A Basic Overview (with InfoTrac) (Wadsworth Series in Mass Communication and Journalism), by Glenn G. Sparks

Media Effects Research: A Basic Overview (with InfoTrac) (Wadsworth Series in Mass Communication and Journalism), by Glenn G. Sparks



Media Effects Research: A Basic Overview (with InfoTrac) (Wadsworth Series in Mass Communication and Journalism), by Glenn G. Sparks

Ebook Free Media Effects Research: A Basic Overview (with InfoTrac) (Wadsworth Series in Mass Communication and Journalism), by Glenn G. Sparks

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Media Effects Research: A Basic Overview (with InfoTrac) (Wadsworth Series in Mass Communication and Journalism), by Glenn G. Sparks

Everyone from politicians to entertainers has an opinion on the effects of the media. Find out the real story with MEDIA EFFECTS RESEARCH: A BASIC OVERVIEW. Inside you'll find out once and for all what the media's impact really is, and how experts explain it. Plus, not only will you learn all this pivotal information, but because it's packed with study tools, this media textbook is the one that will help you get the grade you need as well.

  • Sales Rank: #1894584 in Books
  • Published on: 2005-03-31
  • Original language: English
  • Number of items: 1
  • Dimensions: .59" h x 6.48" w x 9.12" l, .88 pounds
  • Binding: Paperback
  • 272 pages

Review
1. A Scientific Approach to the Study of Media Effects. 2. Scientific Methods in Media Effects Research. 3. A Brief History of Media Effects Research. 4. Time Spent with Mass Media: Reasons and Consequences. 5. Effects of Media Violence. 6. Sexual Content in the Media. 7. Media That Stirs Emotions. 8. Persuasive Effects of the Media. 9. The Effects of News and Political Content. 10. The Effects of Media Stereotypes. 11. The Impact of New Media Technologies. 12. Meet Marshall McLuhan: A Less Scientific Approach to Media Impact. Appendix: Theories and Theoretical Concepts Discussed in the Text (By Chapter).

About the Author
Glenn Sparks is a professor and noted researcher of Mass Communication in the Brian Lamb School of Communication at Purdue University where he served for twelve years as the associate head. He previously taught in the Department of Communication at Cleveland State University. His area of expertise is the cognitive and emotional effects of the media. Over the last thirty years, Dr. Sparks has published research on a number of different media effects, including the effects of frightening media, fear of criminal victimization, media violence, paranormal depictions and the CSI effect. His future research will most likely involve new technology and interpersonal relationships-a topic he considers immensely important. He collaborated with Dr. Will Miller on this theme in their book REFRIGERATOR RIGHTS: OUR CRUCIAL NEED FOR CLOSE CONNECTION, which was nominated as a finalist for a 2003 "Books for a Better Life" Award given by the National Multiple Sclerosis Society. In addition, he is a coauthor with Em Griffin and Andrew Ledbetter on the popular A FIRST LOOK AT COMMUNICATION THEORY. He received his Ph.D. from the University of Wisconsin-Madison.

Most helpful customer reviews

2 of 4 people found the following review helpful.
missing piece of the media puzzle
By Leopoldo Gomez Zoebisch
Sparks (2009) on media is an excellent author to recount what has been said in New Media. Sparks just published a book that I just got. I am 100% thumbed through and am almost 50% read word by word. Sparks established in his text the foundation of any science (prediction, explanation, understanding, control) as a necessary background to study the effects of media; then Sparks spent the bulk of the text on explaining the scientifically studied effects (e.g., violence, sexual, emotions, persuasion). He indicated that his effort is dedicated to being scientific and still Sparks has to make room for McLuhan who was too correct to be ignored, regardless of being just a thinker and not a scientist. Sparks's text Media Effects Research: A Basic Overview was divided into
* 10% scientific approach
* 80% science about media (methods, history, topics)
* 10% McLuhan as a guru and ideas that we cannot afford to ignore
Sparks (2009) is the missing piece of my puzzle, because he puts the entire media scene in perspective from the research point of view. Additionally, this text has recent references on every single topic pointing to the research or the academic groups behind the research.

2 of 4 people found the following review helpful.
Great Book
By D. Jackson
This is a good book on media effects. It is easy to read and gives a good general background on the subject. It is appropriate as an undergraduate text.

See all 2 customer reviews...

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