Rabu, 05 Agustus 2015

!! Ebook Mass Media Research: An Introduction (with InfoTrac) (Wadsworth Series in Mass Communication and Journalism), by Roger D. Wimmer, Joseph R

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Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION shows you how it happens, from content analysis to surveys to experimental research, then gives you expert tips on analyzing the media you encounter in your daily life. Plus, this media research textbook is packed with study tools and review aids to help you get the grade you need in class as well.

  • Sales Rank: #897733 in Books
  • Brand: Brand: Cengage Learning
  • Published on: 2005-03-22
  • Original language: English
  • Number of items: 1
  • Dimensions: .52" h x 7.49" w x 9.25" l,
  • Binding: Paperback
  • 480 pages
Features
  • Used Book in Good Condition

About the Author
Roger Wimmer received his Ph.D. in mass media research from Bowling Green State University in Ohio in 1976, although he has been involved in mass media research since 1972. His expansive experience includes serving as a sales representative at KLSS and KSMN, Mason City, Iowa, instructor at the University of Wisconsin-Whitewater, assistant professor at the University of Mississippi, associate professor at the University of Georgia, and manager of research for Cox Broadcasting in Atlanta, Ga. Prior to founding Wimmer Research, Dr. Wimmer was co-founder of Wimmer-Hudson Research & Development, president/CEO/co-founder of The Eagle Group, president/general partner/co-founder of Paragon Research, and president of Surrey Research. He has extensive radio industry experience as well as all areas of research for the television and cable television industries, including stations, networks, and programming production. He has developed several research approaches to test local news content, on-air talent, and promotional activities. In addition, Dr. Wimmer has several years of experience in nonmedia research, working with such clients as The Aquarium of the Pacific, Coors, U.S. West, and Samsonite.

Joseph Dominick is a retired professor in the College of Journalism and Mass Communication at the University of Georgia. He received his undergraduate degree from the University of Illinois and his Ph.D. from Michigan State University in 1970. He taught for four years at Queens College of the City University of New York before going to the University of Georgia where, from 1980 to 1985, he served as the head of the Radio-TV-Film Sequence. The author or co-author of four additional books, Dr. Dominick also has published nearly 40 articles in scholarly journals. From 1976 to 1980, he served as the editor of the JOURNAL OF BROADCASTING. He has received research grants from the National Association of Broadcasters and from the American Broadcasting Company, and he has consulted for such organizations as the Robert Wood Johnson Foundation and the American Chemical Society.

Most helpful customer reviews

1 of 1 people found the following review helpful.
Helpful and useful.
By Good intentions package
Mainly focused on quantitative analysis, but portraits qualitative analysis as well. It might be used as a guide for any kind of research, not just mass media.

0 of 0 people found the following review helpful.
Makes a boring subject pretty understandable
By Zul'Jin
Using it for a social science graduate class. Makes a boring subject pretty understandable. What more can you ask for in a textbook?

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Nothing can say
By Xuan
It is a very good price book, I need to buy it for one of my required courses. Very useful book.

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Selasa, 04 Agustus 2015

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  • Sales Rank: #4845479 in Books
  • Brand: Brand: Cengage Learning
  • Published on: 2005-08-05
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.87" h x .37" w x 8.50" l, .73 pounds
  • Binding: Paperback
  • 160 pages
Features
  • Used Book in Good Condition

About the Author
Thomas R. Dye is Emeritus Professor of Political Science at Florida State University. He received his B.S. and M.A. from Pennsylvania State University and his Ph.D. from the University of Pennsylvania. He is the author of numerous books and articles on American government and public policy. Dye has served as president of the Southern Political Science Association, president of the Policy Studies Organization, and secretary of the American Political Science Association. He is the recipient of the Harold Laswell Award for career contributions to the study of public policy and the Donald C. Stone Award for career contributions to the study of federalism. He received the Outstanding Alumni Award in 2001 from Penn State's College of Liberal Arts. Dye has taught at the University of Pennsylvania, the University of Wisconsin, and the University of Georgia. He served as visiting scholar at Bar-Elan University, Israel, and the Brookings Institution, Washington, D.C.

Harmon Zeigler taught at numerous universities, including Florida State University, Emory University, the University of Georgia, the University of Oregon, State University of New York (Stony Brook), New York University, and the University of Washington. Abroad, he taught at the University of Oslo, Sydney University, and Passau University. In addition to THE IRONY OF DEMOCRACY: AN UNCOMMON INTRODUCTION TO AMERICAN POLITICS, he and Thomas R. Dye wrote AMERICAN POLITICS IN THE MEDIA AGE. His other books include INTEREST GROUPS IN AMERICAN SOCIETY; GOVERNING AMERICAN SCHOOLS (with Kent Jennings); THE QUEST FOR RESPONSIVE GOVERNMENT (with Harvey Tucker); THE POLITICAL COMMUNITY, PLURALISM, CORPORATISM AND CONFUCIANISM; and POLITICAL PARTIES IN INDUSTRIAL DEMOCRACIES. He received two Fulbright awards and was named a Guggenheim Fellow in 1970.

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Good
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  • Sales Rank: #149718 in Books
  • Brand: Brand: Cengage Learning
  • Published on: 2006-02-28
  • Original language: English
  • Number of items: 1
  • Dimensions: .35" h x 6.38" w x 9.16" l, .55 pounds
  • Binding: Paperback
  • 176 pages
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Minggu, 02 Agustus 2015

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  • Sales Rank: #4881972 in Books
  • Published on: 2005
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Communications Law: Liberties, Restraints, and the Modern Media (with InfoTrac), by John D. Zelezny

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Communications Law: Liberties, Restraints, and the Modern Media (with InfoTrac), by John D. Zelezny

The new edition of COMMUNICATIONS LAW continues with the reviewer-praised readability, coverage of core topics, and currency that have been its consistent strengths. The author's hypothetical exercises have been a favorite among both professors and students. As in previous editions, the Fourth Edition includes a thorough update of cases to keep the text current.

  • Sales Rank: #3966154 in Books
  • Brand: Brand: Wadsworth Publishing
  • Published on: 2003-06-18
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x 7.50" w x 1.00" l,
  • Binding: Paperback
  • 560 pages
Features
  • Used Book in Good Condition

Review
"...Two years ago I switched to Zelezny's text because I found it to be more approachable for undergraduate students. Zelezny does not attempt to cover too much material in any given chapter. The most important cases and issues are strongly emphasized, without the law school catch-all approach used in fatter textbooks. The examples and case studies are relevant to student journalists, and the chapter summaries and questions are very useful in helping students to focus on key points."

"After experimentation with a number of texts for this particular student audience, I have settled on Zelezny because compared to the competition, I find it the most clear and comprehensible for students. Zelezny goes much further in trying to make sure the material is clear than is generally seen in textbooks in this area. Another strength of the book is that it is fairly wide-ranging; it is the only book of which I'm aware, for example, that includes attention to the increasingly important area of media risks to the public."

"I adopted Communications Law because it breaks down legal issues so undergraduates can understand them. It is also comprehensive. It is intelligently written but not overwhelming for the undergraduate reader It is also more affordable than most law texts. Key boxes and bullet points make the text easier to navigate and highlight important principles."

About the Author
John D. Zelezny, an attorney and senior public relations executive, has extensive experience in both academia and the professional world of communications. His varied career began as a small-town newspaper reporter in the 1970s, later encompassed 15 years as a professor of media law and journalism at three West Coast universities, and eventually led to his employment as a corporate executive and strategic communications adviser to CEOs and boards of directors. He is a member of the State Bar of California, and currently serves as senior vice president and chief communications officer for Community Medical Centers in Fresno, Calif. He is a frequent lecturer on communications law and the author of complex First Amendment problems for law-school advocacy competitions. Mr. Zelezny holds degrees from Humboldt State University and the University of the Pacific's McGeorge School of Law.

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0 of 0 people found the following review helpful.
almost like a new one
By Man Yang
The book almost like a new one. I got the book on time, very fast. The book be kept very well. And the price also worthy to buy.

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  • Sales Rank: #3632757 in Books
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Covering the basics of the criminal justice system with more depth and breadth than any other brief paperback text, best-selling author Larry Siegel provides students with the most thorough and objective coverage of all the latest scholarship and research in the field. This text is ideal for those who want the proven hallmarks of Siegel's authorship in a shorter, paperback presentation. The ESSENTIALS OF CRIMINAL JUSTICE package now includes cutting edge coverage and thorough integration of technology through a robust Companion Web Site, to expand students' learning beyond the classroom for real-time access to developments in criminal justice.

  • Sales Rank: #2285988 in Books
  • Brand: Brand: Wadsworth Publishing
  • Published on: 2003-05-22
  • Original language: English
  • Number of items: 1
  • Dimensions: .81" h x 8.58" w x 10.82" l, 2.44 pounds
  • Binding: Paperback
  • 544 pages
Features
  • Used Book in Good Condition

About the Author
Larry J. Siegel was born in the Bronx in 1947. While living on Jerome Avenue and attending City College of New York (CCNY) in the 1960s, he was swept up in the social and political currents of the time. He became intrigued with the influence contemporary culture had on individual behavior: Did people shape society or did society shape people? He applied his interest in social forces and human behavior to the study of crime and justice. After graduating from CCNY, he attended the newly opened program in criminal justice at the State University of New York at Albany, earning both his M.A. and Ph.D. degrees there. After completing his graduate work, Dr. Siegel began his teaching career at Northeastern University, where he was a faculty member for nine years. After leaving Northeastern, he held teaching positions at the University of Nebraska-Omaha and Saint Anselm College in New Hampshire. He then taught in the School of Criminology and Justice Studies at the University of Massachusetts-Lowell for more than 26 years. Now a Professor Emeritus, he continues to teach online courses. Dr. Siegel has written extensively in the area of crime and justice, including books on juvenile law, delinquency, criminology, criminal justice, and criminal procedure. He is a court certified expert on police conduct and has testified in numerous legal cases.

Born in Brooklyn, New York, Joseph J. Senna graduated from Brooklyn College, Fordham University Graduate School Service, and Suffolk University Law School. Dr. Senna spent over fourteen years teaching law and justice courses at Northeastern University. In addition, he has served as an Assistant District Attorney, Director of Harvard Law School Prosecutorial Program, and consultant to numerous criminal justice organizations. His academic specialties include the areas of Criminal Law, Constitutional Due Process, Criminal Justice, and Juvenile Law. Dr. Senna lives with his wife and sons outside of Boston.

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0 of 0 people found the following review helpful.
Good book, but one-sided account of Westerfield-van Dam case
By C. Stevenson
This is the first used book I’ve bought from Amazon. As advertised, it was in good condition. The cover is creased, but apart from some small “dog-ears”, the pages are in very good condition. And the book arrived quickly.

As with my previous reviews - such as of Nancy Grace’s “Objection!”, Jeff Mariotte’s “Criminal Minds”, and Steven Brandl’s “Criminal Investigation” - I will be restricting my review to what the authors wrote about the David Westerfield-Danielle van Dam child kidnapping and murder case (San Diego, 2002). It’s on pages 246 and 286 of the fifth edition. Unless otherwise stated, the comments below refer to page 246. As is true of other books on that case, the authors only have a superficial knowledge of it, gained from media reports, which are unreliable. The definitive account is in my book, “Rush to Judgement”.

Danielle’s body was found under an oak tree, and there was thick brush between it and the road, but much of that site is a meadow, so I think it an exaggeration to call it a “wooded area”. And it wasn’t by a “remote roadside”: the road was a busy one, carrying traffic to the nearby casino, and the site is diagonally opposite a golf course, with a housing development opposite that golf course, and a school not far away in the opposite direction.

Regarding her parents’ sex life, in addition to what is stated in the book, her mother and her mother’s girlfriends engaged in drunken behavior and “dirty dancing” at the bar the night Danielle was abducted (and the previous Friday night), and they even invited strangers home for sex. This would have attracted the attention of any “sleazy characters” in the bar.

Not only did Westerfield, who was already middle-aged, not have a felony record, he had not previously even been a suspect in a sexual or violent crime. And he doesn’t fit the profile of either a death row inmate (for example, he wasn’t poor and uneducated) or a pedophile (for example, he didn’t hang around places children frequent, wasn’t a member of any child-related porn chat rooms on the internet, and only 1% of his nudes or porn was even considered questionable).

The scientific evidence which proved that he could not have dumped the body, was the calculation by the forensic entomologists that she most likely died almost two weeks after he was placed under 24-hour police surveillance. If that calculation was wrong, then it was out by an extraordinarily large margin for this type of evidence under these conditions. And it was the police’s own regular expert, who was brought onto the case by them, who gave this estimate. And his estimate was supported by a further three nationally-known experts, including the one subsequently hired by the prosecution. The post-trial interviews with the jurors showed that they had misunderstood this testimony: the dates the entomologists gave were not the latest dates the insects colonized the body, they were a range: earliest to latest. Also, there was an indication that the green bottle fly was present, which would not have been the case had the body been dumped at the beginning of the month as the prosecution argued. Similarly, the meadow grass at the drag trail was still trampled, also pointing to a recent dumping.

The authors state that physical evidence found in his home proved very damaging in court. Not correct. This evidence consisted of just a few hairs - a few human hairs that could have come from her, and a few dog hairs that could have come from her dog. The prosecution scenario was that he took her (but not her dog) to his house, and she was there for several hours. During that time he presumably would have sexually assaulted her repeatedly (the supposed motive for the abduction), yet the only evidence was a few hairs. No blood. None whatsoever. That boggles the mind. A much more likely explanation is that those hairs were left behind from earlier that week when she and other family members visited him. True, some of those hairs were on his bedding, and she was not known to have been in that room. But she might have gone there during that visit: her brother had wanted to go upstairs. Even if not, Westerfield said his laundry was out during that visit, and she was prodding it, so her hairs could have got onto it then, and then been taken to his room.

In any case, the jurors did not single out this evidence in their interviews: they were instead most influenced by the fingerprints and especially the blood, which were in or from his RV. So the authors’ more general statement on page 286 is more accurate: it was the physical evidence presented at trial that persuaded them. So what other physical evidence was there? In his RV there was a single drop of blood, a single handprint; and again some hairs (three human and three dog). Plus on the dry-cleaning from his RV: a single small bloodstain (on his jacket) and two dog hairs.

There was also some fiber evidence. Five carpet fibers in his RV which could have come from her bedroom - but could equally have come from another room in her house, or even another house in that neighborhood. One orange fiber on the body which matched some fibers in his house and SUV. Some blue fibers with the body which might have matched some in his house and RV (they weren’t fully tested, so they might not have matched at all). But the sources of those orange fibers and blue fibers were never identified: they might have come from something in Danielle’s own house, and therefore have had little or no evidentiary value against him. And the blue fibers might have come from the police. In any case, the blue fibers were probably relatively common. There were many other fibers with the body (including some red fibers with her fingernails), which the criminalist said came from the last environment Danielle was in, but these didn’t match anything in his environment, so his was not the last environment. And no fibers from either her pajamas or her bedding were reported found in his environment, even though he supposedly kidnapped her from her bed in her pajamas.

Once again, this is an incredibly small amount of evidence for a supposed weekend-long kidnapping, repeated sexual assault, and murder. And there are question marks over all that evidence. For example the criminalists didn’t photograph or measure that blood drop; the handprint was matched on an unusual part of the fingers and using rehydrated skin; the jacket stain wasn’t seen by the dry-cleaners, nor could it be seen on the photo taken of the jacket when the police seized it; and all but one of the hairs were matched using mitochondrial DNA, so the human hairs could have come from her mother or brothers, and the dog hairs could have come from another dog. Also, although Danielle was not known to have previously been inside the RV, she could have been there, as it was often parked in the streets very close to her house, and often unlocked. And there are good reasons to believe that this evidence, if valid, was from just such a prior innocent visit: the blood drop initially didn’t give a DNA type for one of the markers (suggesting it had started to degrade); all the human hairs were blonde, yet her hair was darkening (so recently-shed hairs should have been partly darker); the jacket stain was very faint (consistent with it having been previously dry-cleaned); and neither the search dog nor the cadaver dog alerted to her scent (which they should easily have been able to detect, had she been in that RV that weekend, dead or alive).

The jurors said it was the DNA which convinced them, but they apparently made no allowance for the obvious innocent explanations, and they (like the police) ignored the unknown DNA in bloodstains on her bed, the very bed she was supposedly kidnapped from, and the unknown hair under her body, the body of a murder victim.

I’m a great believer in physical evidence, but not just the evidence that’s there, also the evidence that’s not there but should be there for the postulated scenario to be correct. Taking both aspects into account, it can be seen that the evidence of Westerfield’s guilt was very weak. And there was strong evidence of his innocence. So why did the jury deliver a “guilty” verdict? I think it was the emotional impact of both the crime (some jurors were disturbed by the autopsy photos) and the alleged child porn video clips shown in court (even the prosecutor thought those females were probably over 18). And I fear they were also influenced by the anger in the community - for example, they didn’t want Danielle’s mother to identify them, and were concerned at being followed to their cars by someone and having their car license numbers written down. Furthermore, one juror exclaimed “that’s cold” in response to a remark by the defense attorney, and some reportedly had tears in their eyes when they left after viewing the RV, which implies they had already decided that Westerfield was guilty.

However, the authors’ main reason for mentioning this case was not the evidence, but the ethical questions raised by the story that Westerfield’s lawyers tried to broker a deal in which he would reveal the location of Danielle’s body in exchange for a guarantee that he would not face the death penalty. The authors appear to believe that highly damaging story. Damaging because it implies firstly that Westerfield is guilty without a doubt, and secondly that his attorneys knew this but still consciously misled the jury, smearing Danielle’s parents in the process.

But is that story true? The authors quote two supporting references. One reference says that the story was based on anonymous law enforcement sources, and that his lawyers tried to broker a deal. The other is more specific: it says his attorneys told prosecutors that he would tell them where to find the body. The difference is important. Under the first version, his lawyers might just have been attempting to find out how strong the case against him was, and Westerfield might not have known anything about it. And it is disturbing that the story is based on anonymous sources: these are not reliable. Admittedly, the then District Attorney (DA) did subsequently confirm the story. But that violates ethics guidelines regarding confidentiality, and how can you believe someone who is being unethical?

The main participants in this scenario were the prosecutor, the defense attorneys, and Westerfield himself. The lawyers on both sides declined to comment. Danielle’s parents initially said they knew nothing about it, but later said they asked for the deal. Westerfield said the offer came from the prosecution, and his lawyers just listened to it - which agrees with the parents’ second version. The very first media report (Harry Jones, San Diego Union-Tribune, September 17, 2002), merely says that his lawyers were negotiating: it says nothing about Westerfield wanting such a deal. And that report makes it clear that Westerfield rejected the offer: the report doesn’t say why. The DA thinks it was because he knew it was Danielle’s body which had just been found, but it could instead be because he didn’t know, and anyway was innocent and so wouldn’t plead guilty.

The other fundamental flaw in this story, also casting considerable doubt on it, is the claim that the possibility of a deal collapsed following the discovery of the body. Although widely believed, this doesn’t make sense, because the prosecution still stood to gain considerable benefits from a deal: a guaranteed conviction and saving the taxpayers a lot of money.

The bottom line is that the supporting evidence for this story is weak, so we cannot conclude from it either that Westerfield is guilty, or that his attorneys knew he was guilty. The attacks on those attorneys are therefore doubly unjustified.

The authors pose the question: should defense attorneys cast doubt on their clients’ guilt even if they know beyond doubt that their client is guilty?

I would turn that question around: should prosecutors cast doubt on the defendants’ innocence even if they know beyond doubt that the defendant is innocent?

I say that because, in my review of Nancy Grace’s “Objection!”, I give proof that the prosecutors in Westerfield’s trial knew that he was innocent of both the kidnapping/murder charges and the child porn charge. I’ll give additional evidence here. First, the child porn charge. A detective examined Westerfield’s images, and declared that they were not child porn. The defense naturally wanted him to testify to this, but the prosecution fought that, arguing that this was not a suitable subject for expert testimony. And so the judge did not allow his testimony. Furthermore, the expert hired by the defense is a former U.S. Customs Special Agent, specializing in child pornography crimes. He said that these images were not of the type normally seen in prosecutions for child pornography.

And secondly, the death penalty charges. The strongest evidence of innocence was the entomology. The prosecution argued that the dates calculated by the entomologists were irrelevant, because the body had been rapidly mummified, thus preventing insect colonization until it was opened up by probably coyotes. Flies normally find a dead body within hours, so the mummification would have to have been extremely rapid. Yet this was not the middle of the Sahara desert in summer, where mummification would have been rapid; it was California in winter. This area has a mild climate. It is not Death Valley. And the Santa Ana - the hot dry wind which would have speeded mummification - only began a few days after the body was dumped (according to the prosecution scenario). Furthermore, at the time the body was found, after two Santa Anas, mummification was only superficial (as can be seen from the Autopsy Report). The “rapid mummification” theory is therefore a non-starter. Also, coyotes prefer to scavenge fresh carcasses, and have a keen sense of smell, making it likely that they would have discovered the body quickly, and would not have scavenged it had they only discovered it after two weeks.

I searched Amazon for books mentioning this case, and the only hit for this book was this fifth edition. I see that the discussion on this case was first added to this edition (page xvi). Presumably this means that subsequent editions do not include this box insert. If so, perhaps it was removed because author Siegel himself had concerns about the reliability of those plea deal reports, and therefore the accusations against the defense attorneys.

This is the only part of the book I’ve studied so far. But I have glanced through the rest of the book and it seems to be good. So in awarding stars, I will only penalize it slightly for its inadequate and misleading portrayal of the Westerfield-van Dam case.

3 of 3 people found the following review helpful.
Great intro material.
By D. Blas
Forget what other people are saying. This book is meant to give the reader an introduction to the field of criminal justice. I don't know what the other readers were expecting. If they want more depth just buy a specialized book on criminology. This book is great if you are looking for something to guide you in the field, or if you take an intro class in college or high school.

3 of 8 people found the following review helpful.
a terrible textbook
By Jonathan Zeisset
This book was one of the worst text books I have ever read. Many of its sources were outdated. It failed to give a complete review of the field, neglecting several important theories. It also failed to discuss even the slightest hint of research that supports or challenges the theories it does discuss. Furthermore, it is not only biased but fails to give a comprehensive discussion of the subjects in which it has a bias preventing the reader from making an informed opinion.

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