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Mass Communication Theory: Foundations, Ferment, and Future (with InfoTrac) (Wadsworth Series in Mass Communication and Journalism), by St
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Get on media's cutting edge today. MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE introduces you to both current and classical mass communication theories, and explains the media literacy movement in terms you can understand. Plus, this mass communications textbook helps you develop a better understanding of media theory so you can play a role in the media industry's future. And because it's loaded with study tools, it will help you succeed on exams and in the course.
- Sales Rank: #2666594 in Books
- Brand: Brand: Wadsworth Publishing
- Published on: 2005-03-24
- Original language: English
- Number of items: 1
- Dimensions: .64" h x 7.58" w x 9.30" l, 1.10 pounds
- Binding: Paperback
- 432 pages
- Used Book in Good Condition
Review
SECTION I: INTRODUCTION TO MASS COMMUNICATION THEORY 1. 1. Understanding and Evaluating Mass Communication Theory 3. 2. Four Eras of Mass Communication Theory. SECTION II: THE ERA OF MASS SOCIETY AND MASS CULTURE. 3. The Rise of Media Industries and Mass Society Theory. 4. The Rise of Media Theory in the Age of Propaganda. 5. Normative Theories Of Mass Communication. SECTION III: FROM LIMITED-EFFECTS TO CRITICAL CULTURAL THEORIES: FERMENT IN THE FIELD. 6. The Rise of Limited-Effects Theory. 7. Moving Beyond Limited Effects: Focus on Functionalism and Children. 8. The Emergence Of Critical And Cultural Theories Of Mass Communication. SECTION IV: CONTEMPORARY MASS COMMUNICATION THEORY: FROM ACTIVE-AUDIENCE TO MEANING-MAKING THEORIES. 9. Audience Theories: Uses, Reception, and Effects. 10. Media and Society: The Role of Media in the Social World. 11. Media and Culture Theories: Meaning-Making in the Social World. 12. Afterword: The Future of Media Theory and Research. References. Index.
About the Author
Stanley Baran is the founding chair of the Department of Communication at Bryant University, where he teaches courses in mass communication and communication theory. His academic interests include critical research in mass communication, mass media and social construction of reality, as well as development and improvement of media literacy skills. Dr. Baran has published 10 books, several scholarly articles, and sits or has sat on the editorial boards of numerous journals. His work has been translated into six languages. He was a Senior Fulbright Scholar, Institute for Journalisms und Kommunikationsforschung, Hannover, Deutschland, in 1997. He has served as a consultant for many corporations and organizations, including IBM, ABC, GTE, and Westin Hotels.
Dennis K. Davis is an emeritus professor in the College of Communications at Penn State University. His teaching and research interests include mass communication theory, new media literacy, international communication, research methods, and political communication. He has served as a tenured full professor at Cleveland State University, Southern Illinois University, and the University of North Dakota. He was director of the School of Communication at the University of North Dakota and has served as editor of the JOURNAL OF BROADCASTING & ELECTRONIC MEDIA, published by the Broadcast Education Association. He has co-authored four books on political communication, mass communication theory, and news audience research, as well as numerous articles, chapters, and reviews. He has headed divisions of the Association for Education in Journalism and Mass Communication and the National Communication Association. From 1979 to 1980, he was a Fulbright Senior Lecturer at the University of Amsterdam and the University of Louvain la Neuve. His research has won the Donald McGannon Award for Social and Ethical Relevance in Communication Policy Research from Fordham University and the Broadcasting Preceptor Award from San Francisco State University. In 2010, he received the Distinguished Educator Award from the Mass Communication & Society Division of the Association for Education in Journalism and Mass Communication. The award recognizes teaching excellence and influence on pedagogy.
Most helpful customer reviews
2 of 2 people found the following review helpful.
The basics
By Jennifer Faddis
I got this book for a Master's Level course. It was a good and interesting read to see how the groundwork of communication theory was structured into what we know today. Definately reccomend it for introductory communication courses.
0 of 0 people found the following review helpful.
pretty good shape
By Irie Scholar
The book is in pretty good shape. I wasn't expecting the highlights in the book but I don't mind this time around. I usually don't like highlighted textbooks because I like to write in them myself. But overall everything is good. The book even came in before expected, and I really like that.
0 of 0 people found the following review helpful.
Great Book
By SAUD
Great book for all mass communication students. The book has tons of mass communication theories that could help all students to get knowledge about mass communication theories. I highly recommend to buy this book
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